Distribution First Framework
The Simple Framework Solo Content Marketers Use to Promote Their Best Content and Ideas Every Week
Build a content distribution system that gets more eyes on what you’ve already created every single week.
Discover the “Easy Path” for Running a Stress-Free Content Engine
Being the only content person on your team comes with big challenges.You’ve got great webinars, guides, blog posts but no time or system to scale them.You’re stuck in endless creation mode, taking random requests, and struggling to show leadership what’s working.This course teaches you how to:
Audit your content and know exactly what’s worth repurposing
Build quarterly themes and messaging guardrails that make leadership excited about what you're doing
Map out goals and content plans you can screenshot and present with confidence
Turn a single asset into weeks of content without burning out
You can spend months figuring it out on your own, or take the simple 4 phase path to running a stress-free content engine.
Go From Scrambling to Strategic In Weeks
Every lesson and template inside this course comes from my personal experience going from leading a 10-person content team to being the only content person on a 3-member marketing team. And still driving results. Inside, you’ll learn how to master:
Messaging Guardrails & Quarterly Themes
Stop creating random content. Build clear messaging pillars and quarterly content themes you can share with leadership to get buy-in and direction.
Content Audits That Actually Matter
Learn how to audit your content library and uncover high-leverage existing ideas you can immediately remix and expand.
Building Your Distribution Roadmap
Reverse-engineer content plans that start with distribution. Not creation. Know exactly what channels to use, how often to post, and where your content will show up.
Visual Planning & Reporting
Present simple, clear content calendars that make your boss smile. These are designed to be screenshotted and shared in leadership and planning meetings.
Execution Systems That Scale
Use proven templates to turn webinars, guides, blogs, and podcasts into 2-4 weeks of content across LinkedIn, email, and YouTube without burning out.
6 Bonus Mini-Courses Included
Become the Marketer Who Has a Mission (Limited-Time Offer)
Bonus #1: Platform Native Playbook (Value: $99) Learn how to write content that feels native to LinkedIn, YouTube, and email so you can drive more engagement without overthinking every post.Bonus #2: Unlock Your POV Mini Course (Value: $99) Develop your unique point of view with simple exercises and prompts that help you stand out, stay consistent, and build trust.Bonus #3: Perfect Channel Playbook (Value: $99) Stop spreading yourself too thin. Find the best distribution channels for your business with this proven selection framework.Bonus #4: The Campaign Multiplier (Value: $99) Take one campaign or asset and turn it into a flywheel of content across multiple platforms without starting over every time.Bonus #5: The Webinar Flywheel (Value: $99) Follow a step-by-step system to repurpose webinars into weeks of high-performing social, video, and newsletter content.Bonus #6: The Automation Amplifier (Value: $99) Discover how to use automation tools like Zapier and Buffer to save hours every week and make your distribution process run on autopilot.
Why Content Pros Trust Justin’s Systems
"Your frameworks are literally in my head everyday 😅"
Chelsea Castle
"If it weren't for folks like Justin beating the drum, content folks today would be completely oblivious to something that was supposed to be SOP since the inception of content marketing."
Ronnie Higgins
"You're an OG on this strategy. FWIW I think of you when repurposing content comes up! 🫡"
Devin Reed
"The Distribution First approach gives marketers (particularly those on smaller teams) a leg up in their market. Everything was immediately actionable and allowed us to get value quickly."
Josh Thomas
"Justin is THE authority on content repurposing. If you feel like you're constantly on the hamster wheel, he'll show you a less stressful and much more powerful way."
Jess Cook
Become a Distribution First marketer in 10 minutes per day
Shortcut years of trial and error and get the complete system to turn your content chaos into repeatable results.
$499
Access the Distribution First Framework
9 core modules showing you exactly how to audit, plan, and distribute your content
On-demand Notion workspace with templates and checklists to implement as you learn
Grow faster than 90% of content marketers by building a system that works (without burnout or constant creation).
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